Vision and Mission

Our Vision

The Energy Storage Association is the leading national voice that advocates and advances the energy storage industry to realize its 35 GW by 2025 goal, resulting in a better world through a more resilient, efficient, sustainable, and affordable electricity grid.

Our Mission

ESA’s mission is to accelerate the widespread use of competitive and reliable energy storage systems in North America. To achieve this mission, ESA will educate stakeholders, advocate for public policies, accelerate market growth, and deliver direct member value.

Our Core Values

ESA is committed to enabling a more resilient, efficient, sustainable, and affordable electricity grid. Our employees are committed to the mission and vision of ESA; and our organization is committed to our employees’ well-being to realize the mission and vision. ESA and its staff share the values of Passion, Excellence, Integrity, Inclusion and Fairness.

Passion: We are dedicated and enthusiastic in bringing about a better world. We find the fun in being fully engaged in our work, and take personal responsibility and pride in providing our members with direct value.

Excellence: We strive to excel in all that we do, by understanding our industry and our members’ needs, embracing results-driven innovation, and engaging in rigorous analysis to support our work.

Integrity: We are professional and honest in our interactions with each other, with our members and all stakeholders. We honor our commitments. We hold ourselves accountable to the highest ethical and performance standards.

Inclusion: We seek to include diversity in all staff, volunteers, stakeholders and audiences, including full participation in programs, policy formulation, and decision-making. Our collective perspectives and expertise are more effective together, and so we seek each other’s input and feedback in the spirit of supporting our mutual and common success.

Fairness: We recognize the rights of all individuals to mutual respect, equitable treatment and non-discrimination in all its forms at all levels. 

Our Core Principles

Consistent with its values, ESA and its members believe:

  1. That energy storage serves as a central catalyst for modernizing and creating a more reliable and resilient, efficient, sustainable, and affordable grid.
  2. There should be open and fair competition among all market participants - including third-party suppliers and utilities, on the grid and behind-the-meter, to deploy high-quality, cost-effective energy storage projects that benefit consumers. This requires fair access to data and interconnection for all participants to facilitate an equal playing field for competition.
  3. The full value provided by energy storage should be recognized in markets and regulatory constructs, and barriers to the integration of energy storage should be removed at the transmission, distribution, and consumer level.