Choose Your Own Future (ESA Blog)

ESA Blog

by Matt Roberts
Vice President
Energy Storage Association
Over the past four years, the Energy Storage Association (ESA) and the Electric Power Research Institute (EPRI) have been working together to create a unique event, one that would leave the sales pitches at the door and allow for our utilities, engineers, system designers, grid operators, and technologists to work together collaboratively on advancing energy storage. We are working to create a better understanding of the myriad of storage technology, uses, design, integration, and operation (STUDIO) considerations needed for successful energy storage projects, and this fall we are excited to gather key power sector stakeholders to share their real-world energy storage experience.
The Energy Storage STUDIO Conference will be held November 14-15, 2017 in Cleveland, Ohio, at the center of a week of energy storage activities in the area. It also has the distinction of being the only technical energy storage conference that directly supports the advancement of energy storage education and policy.
Those brand new to the power sector or those who have spent years integrating dynamic technologies with the grid, will see that STUDIO’s interactive education and peer-to-peer approach to learning means they can focus on the topics that are most relevant and interesting. And we do mean focus, the conference boasts a no-sales pressure environment, meaning participants can stay concentrate on the technical nature of the event. 
Each session combines an opening dialogue with leading experts who will set the stage for the discussion, followed by a series of brief presentations by the participating technical speakers, highlighting their real-world experience. Afterwards, attendees will take part in a one hour, ‘choose your own adventure’ approach, allowing them to spend time in small groups, speaking with the technical experts directly and interacting with the multimedia posters on the topics that are most important and timely to them.
The Energy Storage STUDIO Conference is the ideal venue for:
Utility Engineers
Grid Operators 
T&D System Planners
Municipal Utilities and Co-Op
Engineering Management
ESS Designers and Integrators
Operations & Maintenance
Project developers
Chief Technology Officers
IOUs, IPPs, and Co-ops
C&I electricity customers
With the energy storage industry rapidly accelerating forward – growing more than 100% in 2016 – all stakeholders across the power sector are beginning to interact with energy storage systems and companies. As more and more systems are being deployed in the field, and utilities are increasingly weighing the benefits of advanced energy storage side-by-side with traditional grid resources, it is more important than ever to be familiar with these systems and their procurement, performance, integration, and engineering.
This free-flowing education strategy has been the hallmark of the Energy Storage STUDIO Conference, and is consistently noted by attendees as a main driver of the quality of this technically-focused event. With the support of sponsor and Conference Host, The CSA Group, and partner, TeamNEO, we are excited to put on an impeccable program that allows professionals in the industry to invest in the future of energy storage – and prepare themselves and their organizations for the continued rise of storage throughout the power sector.
Registration is now open, for more information about the conference, please visit